Now Assist is ServiceNow’s GenAI add-on — powerful inside the ServiceNow platform, and priced for ServiceNow customers. Auralis delivers the same support outcomes for any helpdesk, without the Now Assist tier or the per-user uplift.
Speak to an AI Expert →Now Assist is a ServiceNow add-on for ServiceNow customers. Auralis works with ServiceNow ITSM/CSM (and any other helpdesk) — delivered as outcomes, mid-market priced.
The biggest gaps between Auralis and ServiceNow Now Assist — on the things that actually affect support outcomes.
Works on ServiceNow, Zendesk, Salesforce, Freshdesk, JSM, Intercom.
ServiceNow only. Tied to ServiceNow licensing.
Flat managed fee. Public calculator. Mid-market accessible.
Per-user uplift on top of ServiceNow license tier.
Auralis owns deflection, AHT, FRT, CSAT KPIs.
Your ServiceNow admins + CX-ops team.
Capabilities cited from each vendor's public site as of this week.
| Capability | ✦ Auralis | ServiceNow Now Assist |
|---|---|---|
| Positioning | Outcomes shipped across any helpdesk. | GenAI add-on inside the ServiceNow platform. |
| Platform lock-in | None. | ServiceNow only. |
| Time to first deflection | Days from kick-off. | Feature toggle is fast; useful tuning takes weeks. |
| Who builds the workflows | Auralis. | Your ServiceNow admins. |
| Channels | Chat, email, voice (Answer in beta). | ServiceNow channels (Now Mobile, portal, virtual agent). |
| Optimization cadence | Weekly tuning by Auralis. Locked KPIs. | Your team monitors Now Assist analytics. |
| Pricing model | Flat managed fee. Public calculator. | Per-user add-on; tier uplift common. |
| Sweet-spot customer size | 5–200 support agents. $5M–$500M revenue. | Existing ServiceNow customers, mid-to-large enterprise. |
| Proof metrics | ~60% deflection · ~30% AHT · ~35% FRT · ~10% CSAT · 15+ hrs/agent/wk | ServiceNow-published productivity benchmarks. |
| Knowledge source | Auralis-curated Knowledge Center. | ServiceNow KB modules. |
| Voice readiness | Beta (Answer). | Via ServiceNow Voice. |
| Implementation | Done-for-you, 10-day playbook. | Configuration on the Now platform; partner-led common. |
| Best fit if you want… | Outcomes, fast, on any helpdesk. | A native ServiceNow GenAI experience inside ServiceNow. |
| Best avoided if you want… | Deep Now-platform-only workflows with no external party. | Outcomes without per-user license uplift or platform lock-in. |
Three patterns from customers who moved from ServiceNow Now Assist to Auralis.
From sign-off to first deflection in two weeks. Auralis runs every step.
Straight answers to what enterprise buyers ask when comparing options.
Now Assist sells you a platform or feature set. Auralis sells you outcomes — our team configures, tunes, and reports against your KPIs. You spend zero time learning a new ops platform.
Most Auralis customers are live in 10–14 days using the playbook above. We own every step.
~60% ticket deflection in repetitive categories, ~30% AHT reduction, ~35% faster first response, ~10% CSAT lift, and 15+ hours saved per agent per week. All numbers validated against the GrowthOS cohort.
Auralis does. We hold the weekly review, surface KB gaps, propose policy changes, and report against your locked KPIs. Now Assist expects your team to do this work.
Auralis pricing is published as a calculator and quoted on the first call. Now Assist runs a sales-led process. Auralis is materially less expensive at the mid-market support team size (5–200 agents).
Yes. We deploy Auralis on a slice of categories or a percentage of traffic first. You keep Now Assist running on the rest until you’re confident. Cutover is non-disruptive.
Yes — first-class. Auralis integrates with ServiceNow ITSM and CSM. You keep your existing ServiceNow plan; Auralis is the AI + managed-service layer.
Customers fully committed to ServiceNow as their support platform, with the license budget for the Now Assist tier and an internal team to operate it. If you want outcomes without the tier uplift — or you run multiple helpdesks — Auralis is built for that case.
Your tickets, your KB, your stack — live in the session. Walk away with a written 10-day go-live plan and a quantified ROI model, whether you book or not.
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