OUR STORY

It started with “this sucks less”

In 2021, the highest praise a support AI could earn was “this sucks less.” A customer told us exactly that — she ran support at a fast-growing company and had tried everything: chatbots that couldn’t hold a thought, phone trees that made callers mash zero to escape, support scattered across a dozen disconnected tools, and vendors charging like the AI did the work when it really just did the hype. Every pitch sounded identical, and nobody produced results.

We’d been burned by the same industry she had, so we didn’t lead with magic. We started as a chatbot — a good one, but a chatbot. Customers told us where it broke, and we kept going: from a bot that answered to an agent that acted, then a voice AI that could pick up the phone and actually help without a phone tree, then quality audits and agent assist that scored every conversation and amplified our human teams instead of replacing them.

Today Auralis is one platform with one brain — chat, agent, voice, audit, and assist — resolving support the way customers actually reach out. Great support was never ticket deflection; it’s a customer walking away feeling taken care of, whether they typed the question or said it out loud. Every stage has a customer’s fingerprints on it. We didn’t guess our way here — we were told our way here. And we’re still listening.

A field technician in an Auralis-purple hard hat and hi-vis jacket reading an AI diagnostic kiosk beside a large mining truck in a maintenance bay, representing AI for field support for complex products

Over-the-shoulder view looking down at a technician holding a tablet showing a device diagnostics dashboard, connected by a glowing purple cable to an opened laptop, representing AI for device support

coordinated team of friendly Auralis AI robot mascots in a modern office, representing specialist roles like live chat, helpdesk, quality, coaching, and insights, illustrating how to implement multi-purpose AI agents

An elegant journey-map illustration with a winding road, glowing lamp posts, and four stages, triage, respond, resolve, and a finish line, with the Auralis robot as a guide, representing how AI transforms the helpdesk workflow

A friendly cartoon AI robot mascot with a headset attending calls beside a human support agent handling complex issues, representing contact center automation with AI

Over-the-shoulder view of a customer reading reviews on a phone, connected by a glowing AI flow to an executive presenting an insights dashboard to leadership, representing AI customer feedback loops driving faster decisions

A thriving lavender-leaved tree with deep roots labeled ITSM, ServiceNow, and Jira beside a struggling shallow-rooted tree labeled FAQ only, showing the best AI for help desk support versus generic chatbots

A low-angle shot of a clock reflecting one calm professional using AI while a busier traditional office works behind, representing AI-powered ERP support for D365 help desks

The Auralis Story

It started with three words from a customer: “this sucks less.” In 2021 that was the highest praise support AI could earn — broken bots, endless phone trees, rising costs, and vendors selling hype. This is the story of how our customers helped us build support that finally works, on chat and on the phone.

10M+: Conversations Automated; Auralis has resolved over 10 million customer conversations across chat, email, and voice.
95%: Resolution Accuracy; Our SupportOS knowledge engine answers with a 95% accuracy rate, so customers get the right response the first time.
60%: Lower Support Costs; Enterprise teams cut support costs by up to 60% while resolving tickets faster with Auralis.

MILESTONES

Building a Legacy

2021
Chapter One: The Chatbot
Auralis AI was founded by Jude Rosario, Thomas Gribbestad, and Vinay Kumar with one mission: help businesses retain customers through smarter, AI-powered support. Our first conversational AI engine handled 70% of inquiries automatically — a chatbot honest enough to know when it was out of its depth. “This sucks less,” one early customer told us. It was the best review in the category, and the start of everything.
Chapter Two: From Bot to Agent
The leap wasn’t a better script — it was giving the AI the ability to act: look things up, complete tasks, and carry context instead of forgetting it. As customers across SaaS, fintech, and e-commerce pushed us, we deepened integrations with leading helpdesks including Zendesk, Freshdesk, and Intercom, and “this sucks less” started turning into “this actually helped.”
2022
2023-2025
Chapter Three: Voice, Audit & Assist
We launched the SupportOS platform — a unified AI layer with Autopilot, Assist, Audit, Answer, and Knowledge Center — and gave support a voice, so callers could speak naturally and be helped without a phone tree. Quality audits scored every conversation, spoken calls included, while agent assist amplified our human teams in real time. Auralis achieved SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance, reached $2.1M in bootstrapped revenue with a 19-person team, and delivered 40–60% cost reductions with a 95% knowledge accuracy rate.
Chapter Four: The All-in-One
Fragmentation was the enemy all along, so we became one platform instead of one more tool. Auralis expanded into ITSM, ERP, and Field Support, serving enterprise clients across 8+ industries and 100+ countries. With offices in San Francisco and Molde, Norway, Auralis now powers support operations for organizations including Norwegian Cruise Line, Popeyes, Visma, and CA.gov — processing over 10 million support interactions across chat and voice and integrating with 500+ tools.
2026

2021
Chapter One: The Chatbot
Auralis AI was founded by Jude Rosario, Thomas Gribbestad, and Vinay Kumar with one mission: help businesses retain customers through smarter, AI-powered support. Our first conversational AI engine handled 70% of inquiries automatically — a chatbot honest enough to know when it was out of its depth. “This sucks less,” one early customer told us. It was the best review in the category, and the start of everything.
2022
Chapter Two: From Bot to Agent
The leap wasn’t a better script — it was giving the AI the ability to act: look things up, complete tasks, and carry context instead of forgetting it. As customers across SaaS, fintech, and e-commerce pushed us, we deepened integrations with leading helpdesks including Zendesk, Freshdesk, and Intercom, and “this sucks less” started turning into “this actually helped.”
2023-2025
Chapter Three: Voice, Audit & Assist
We launched the SupportOS platform — a unified AI layer with Autopilot, Assist, Audit, Answer, and Knowledge Center — and gave support a voice, so callers could speak naturally and be helped without a phone tree. Quality audits scored every conversation, spoken calls included, while agent assist amplified our human teams in real time. Auralis achieved SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance, reached $2.1M in bootstrapped revenue with a 19-person team, and delivered 40–60% cost reductions with a 95% knowledge accuracy rate.
2026
Chapter Four: The All-in-One
Fragmentation was the enemy all along, so we became one platform instead of one more tool. Auralis expanded into ITSM, ERP, and Field Support, serving enterprise clients across 8+ industries and 100+ countries. With offices in San Francisco and Molde, Norway, Auralis now powers support operations for organizations including Norwegian Cruise Line, Popeyes, Visma, and CA.gov — processing over 10 million support interactions across chat and voice and integrating with 500+ tools.