Case Study

​​Transforming customer engagement for a global Sports equipment manufacturer

​​Transforming customer engagement for a global Sports equipment manufacturer

​​Transforming customer engagement for a global Sports equipment manufacturer

The Client

A global leader in premium fitness equipment, headquartered in Europe, the client is renowned for German engineering and medical-grade quality. Trusted by thousands of households, gyms, and wellness centers worldwide, they specialize in mini-trampolines and wellness solutions that promote fun, safe, and effective exercise. As rapid growth drove rising support volumes and increasingly complex queries, the need for a scalable, intelligent system became critical to maintain service quality and customer satisfaction.

Key Challenges

With rapid growth in online sales and a global customer base, our client faced several recurring challenges:

Our Solution

Our client deployed Auralis AI agents across its website, e-commerce platform, and customer support channels to improve both sales conversions and post-purchase engagement.

ROI-Driven Results in 60 Days

Pre-Sales Conversion Rate

2.8%

Before Auralis

4.5%

After Auralis

Avg. First Response Time

~ 9 hours

Before Auralis

~ 2 minutes

After Auralis

Customer Retention (after 90 days)

41%

Before Auralis

63%

After Auralis

Revenue from Up-sells (Classes/Accessories)

-

Before Auralis

+€95,000 (quarterly)

After Auralis

Support Costs (per ticket)

€7.10

Before Auralis

€2.40

After Auralis

The Process

Data Mapping

Indexed FAQs, manuals, class schedules, and historical support logs.

E-commerce Integration

Synced with our client’s Shopify storefront and CRM.

Multi-Language AI

Enabled Auralis to handle customer queries in English, German, and French.

Post-Sales Automation

Automated assembly guidance, proactive accessory upsells, and warranty reminders.

Continuous Optimization

AI workflows tuned based on customer feedback and sales funnel analytics.

The Results

With Auralis AI, the organization scaled support operations, delivering faster responses and consistent service without adding headcount.

Client Testimonial

”Our sales team used to spend hours answering the same questions. With Auralis, those are resolved instantly, freeing our team to focus on customer relationships. Even better, the AI is actively driving new revenue through upsells and class bookings.’’

client 4

Senior Vice President

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